If you want to get jobs and you want to stand out from the crowd you'll need to do a little marketing of yourself. Part of marketing is creating a brand that can easily be tied to you. My brand is That Sneaker Wearing Entrepreneurial Cartoonist Internet Guy that draws cartoon logos.

My brand includes the nickname, a certain style of clothing that I wear and the "look" of my art. My cartoon logos are clean, vectored and easily recognized. Part of my brand is being small and having lower rates than the big agencies.

Market yourself online. I currently have at least three personal cartooning websites, a FaceBook site, MySpace site and a YouTube account with videos I have created promoting my services. I keep several blogs updated with current news, tips and ideas which helps build my reputation as an expert in my field.

Due to my blog and photos of my cartoon studio I was asked to do an interview and photo shoot for Midwest CEO Magazine. I will have a one page article about my services and my working environment. That's advertsing you don't have to buy! I will let you know when the December issue is out.

Get busy and start marketing yourself! If you're not standing out from the crowd, you will be lost in the crowd and clients will choose other artists over you.

Labels: How To, Marketing